The NBA's deal with Russell is the apparel firm's biggest contract.
Indeed, it is the biggest equipment deal in professional sports.

United Students Against Sweatshops (USAS),
along with its union and human rights allies, have sought, without
success so far, to meet with NBA Commissioner David Stern to discuss
Russell's labor practices. It has launched one website to provide more information about the campaign and another to encourage fans to write to Stern.

The protests include leaflets, picket signs, and a life-size puppet
of Stern, all designed to educate fans about the NBA's complicity with
Russell's controversial workplace abuses.

The N BA is only one of several targets of USAS' campaign to draw
attention to Russell's human rights abuses. The campaign has heated up
in recent months, with activists bringing their crusade to universities
that do business with Russell, retail stores that sell Russell
clothing, Berkshire Hathaway stockholders, and even the U.S. Congress.

In addition to its contract with the NBA, Russell produces t-shirts,
sweatshirts and other apparel for many universities under licensing
agreements that allow the firm to use the colleges' names and logos on
items sold in campus bookstores and other retail outlets. Students
activists have complained about Russell's labor abuses in its Honduran
factories, well documented by the Workers Rights Consortium (WRC), a non-profit human rights group a nonprofit human rights group that has been monitoring the plants.

More than 70 colleges and universities so far have cut ties with
Russell in response to protests from student activists affiliated with
USAS and human rights groups. These include five of the top seven
schools that feed players to the NBA -- North Carolina, UCLA,
University of Connecticut, Duke and Florida. Four players for the NBA
finalists attended schools that have ended their Russell contracts -
Lakers Trevor Ariza (UCLA), Jordan Farmar (UCLA), and Josh Powell (NC
State), along with the Magic's JJ Redick (Duke). The University of
Florida, which cut its ties to the sportswear maker earlier this month,
is the latest university to revoke Russell's license to use its logo.

USAS recently sponsored a tour of American campuses for workers from
Russell's Jerzees de Honduras factory. One of those workers, Norma
Mejia, told her story, including death threats and other abuses against
workers, at Berkshire Hathaway's shareholder meeting in May, including
a heated exchange with Russell CEO John Holland , which can been seen
on YouTube.

Last month, 65 members of Congress wrote a letter to
Holland, condemning "severe violations of internationally recognized
labor rights" based on "troubling reports from credible labor rights
monitors [that] detail numerous violations of workers' associational
rights at Jerzees de Honduras," one of Russell's plants.

The student activists have also been leafleting outside Sports
Authority stores in cities across the nation, asking customers to urge
the giant retail chain to stop selling Russell's products.

For years, workers at Russell's Honduras factories that produce the
universities' clothing have complained about low wages (an average of
less than $1.50 an hour), unsafe drinking water, verbal abuse, and
other labor violations. But they didn't simply complain. They stood up
for their rights and joined together to form a union. In response,
Russell engaged in what the WRC called a "campaign of retaliation and
intimidation"against the workers. The WRC conducted interviews with
workers and management and issues several reports documenting the
company's violations of worker rights.

Over a two-year period, Russell factory managers used illegal and
threatening tactics to stop workers at two of the company's Honduran
factories from exercising their right to organize and bargain
collectively, a right explicitly protected by the codes of conduct of
Russell's university business partners. The intimidation campaign
included the illegal firing of 145 union supporters in 2007 and the
persistent harassment of union activists and constant threats to close
the Jerzees de Honduras factory in order to punish the union.

In January, only days after workers rejected the company's stingy
offer - a four cent per day wage increase -- Russell made good on its
threat and closed down its only unionized factory in the country,
Jerzees de Honduras, leaving 1,800 workers without jobs. It also placed
them a computerized blacklist, making it extremely difficult for them
to find other work.

Although Russell insists that it closed the factory economic
reasons, the WRC reports indicate others. Since 2007, for example,
Russell has shut down its only two factories where workers had
organized unions, but they have not closed any of the remaining eight
plants in Honduras where there is no union. The WRC documented that on
over 100 occasions, the factory's managers told workers that they would
shut the factory if employees continued to organize a union. The WRC,
which works closely with 185 universities to monitor working conditions
in factories that manufacture clothing made by licensees, has outlined
a series of remedial steps for Russell to demonstrate its good faith,
but so far the company has failed to comply.

USAS's successful campaign to get universities to end their
contracts with Russell was designed to pressure Russell to comply with
Honduran labor laws and the labor codes of conduct adopted by many
universities that do business with global apparel corporations. These
campus codes of conduct are the fruit of many years of student anti-sweatshop activism
which began at Duke in 1997 and spread to hundreds of campuses,
involving students in sit-ins, hunger strikes, rallies, sweatshop
fashion shows, and negotiations with college administrators.

Other colleges that have ended their licensing agreements with Russell
include Boston College, Brown, Carleton, Columbia, Cornell, Georgetown,
Harvard, Marquette, Montana State, Northwestern, NYU, Penn State,
Purdue, Rutgers, St. Louis University, Stanford, Louisville, Maryland,
Minnesota, University of Miami, University of Houston, Penn, Wisconsin,
Villanova, University of Washington, Brandeis, Hamilton, and the entire
University of California system.

So far, the NBA Players Association - whose president is Lakers
guard Derek Fisher - has been silent on this controversy. What could
the players union -- which has made it possible for even ordinary
players to become millionaires (average salary: $4 million) -- do to
demonstrate its solidarity with their fellow unionists in Honduras? In
the off-season, the players union could send a fact-finding delegation
of players to meet with the Russell employees and inspect the working
conditions at its Honduran factories, in partnership with the WRC - a
gesture that would shine a spotlight on Russell's outrageous labor
practices.

Surely there are some NBA players with a social conscience who could
bring this issue to the Players Association's annual meeting June 24-26
at Wynn's Encore Hotel in Las Vegas.

(One likely candidate is the union's first vice president, Adonal
Foyle of the Orlando Magic. A native of the Caribbean islands of St.
Vincent and the Grenadines, and a magna cum laude graduate of Colgate
University, he is a long time political activist who started Democracy Matters "to help students fight for progressive change by standing up to big money interests corrupting our democracy").

Meanwhile, ordinary consumers can look for the Russell label when
they go shopping, and tell store managers that they won't buy Russell
products until the company cleans up its act. For consumers with a
conscience, boycotting Russell is a slam dunk.